Internet users are huge and its usage is beyond imagination. Every day 2.5 Quintillion bytes of data is generated by internet users on 1.5 billion websites. This data includes posts, articles, automated queries, media files etc.

As we move forward in daily internet usage, everyday there are certain changes on internet which are for benefit of users. Be it the scalability of internet products or IOT, everything is including, blending, going out  so as to match the pace of evolution.

Web single login is one such technology which was introduced as an solution to many problems related to websites, authentication and user experience.

Web single login allows website users to use a single identity across multiple digital properties without having to re-authenticate.

It was introduced in identity management field and still it is  executing under it.

As the web properties began to grow, the need of web single login increased.

Web properties such as website, blogs, forums, SaaS apps etc are making it to the web every day. Some of the web properties are owned by a single company or multiple companies partners to use each other services in order to provide a good user experience to the users.

This partnership often include sharing of important statistics and data, unification of services as well as adopting and supporting multiple modules.

Above mentioned case often cause complexity in between properties.  

For a group of web properties which are executing under same domain, the users expects seamless experience.

Expectation starts with a unified credential for all the web properties.

No one likes remembering multiple set of secure credentials. What simplies this problem is a unified identity, i.e. a single set of credentials which can be used across every property.

How is works is websites are implemented by single sign on and are connected via centralised domain.

So whenever  a person visit web single login enabled web property, they have to authenticate at first. After that if they visit another web property and are already signed in on previous enabled website, they will automatically get logged in. it improves user experience and well as security.

That is why web single login is a need for modern business.